Whey protein and fat are what make ice cream so creamy. We've used only whey protein, which is essentially fat free, as the main ingredient in LAUNCH bars making them a decadently creamy, nutritious frozen treat.
By adding the Omega essential fatty acids (EFA’s) the texture and nutritional value become second to none. The intense flavor of the premium dried fruit powder and cocoa are unmasked and not diluted by these base ingredients.