LAUNCH Origin

Originally modelled after a “frozen protein smoothie”, LAUNCH bars were designed to be a refreshing alternative to a dry protein bar. This quickly changed when the fitness buffs who tasted LAUNCH bars said, “Forget just after a workout, I’d eat that anytime!”.

It became even more obvious when we taste-tested LAUNCH bars with the general public and they said overwhelmingly that they loved the taste and texture of LAUNCH bars. It is clearly a healthier choice than current frozen treats or the other alternative: doing without frozen treats (gasp!).

As you read most ingredient labels you get a lesson in multi-syllabic confusion. Why eat a science experiment when we can keep it simple with all natural ingredients.

We use pure quality whey proteins combined with the vivid flavours of cocoa or dried fruit powders which are captured through new processes. This is the true genesis of how we keep our ingredients simple and natural.

It is very important to the LAUNCH team to keep ahead of the curve in key areas such as: new flavors, new formats, improved nutritional values, and customer satisfaction. You can expect more products soon from LAUNCH and they'll all be natural, healthy and above all delicious.

In the beginning.........

Evolution of the LAUNCH bar

Science or Simplicity?

Future LAUNCH