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If you ask folks what food nutrient they should avoid, most will probably answer "fats." And it's true that in large amounts too much of some types of fat are bad for your health (not to mention your waistline).

Everyone recognizes protein as an important part of a healthy diet. But whey proteins are not just any old protein. Whey proteins are highly digestible proteins that provide nourishment to muscles. Nutritionists and dietitians have long recognized the nutritional significance of whey proteins.
 
Whey proteins contribute to MANY health benefits. And for people who have difficulty getting enough protein in their diets due to other health issues LAUNCH bars can't be beat!
 
There is no more delicious and indulgent protein source than LAUNCH bars.
Fruit --- When you ask for Fruit, you should get Fruit
 
          
Take a look at the ingredient panel on most of your “100% Fruit” labels. Most of the fruit included in your treat isn’t even the fruit on the label, just loaded with a bunch of flavorings! If you want Peach shouldn’t it be just 100% natural Peach. Launch’s Omega Fruit Ice treats only contain 100% natural puree and flavour from the fruit you expect to taste.
 
All about OMEGAS
Nutrition - LAUNCH delivers it!
Protein - the WHEY it is
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But there are some types of fats we simply can't live without: omega-3 and omega-6 essential fatty acids. They are required for normal body functioning but cannot be synthesized by the body and must be obtained from a dietary source. And the brain requires more omega-3 fatty acids than any other system in the body. So omega-3 and omega-6 are referred to as “smart fats” or “brain building fats”.

What type of dietary sources provide omega-3 fatty acids? They can be found in foods including walnuts, some fruits and vegetables, and coldwater fish such as herring, mackerel, sturgeon, and anchovies.

So what will it be? Anchovies, mackeral or 
                                      one of our three delicious LAUNCH bars?